Altering Reality through Observation

Heard an interesting chat with UC Psychologist Jonathan Schooler on NPR where he discussed how the way we observe our surroundings might actually alter those surroundings.  Very intriguing for Strategists, as we are always observing — be it in focus groups, in-homes or just out on the streets. So does active observation actually change the nature of…

Lemon Juice, Invisibility and Cognitive Distortion

Does rubbing your face with lemon juice make you invisible to video cameras?  It’s the Anosognosic Dilemma. How can we ever know something is wrong if we don’t know what that something is? If I don’t know. And I know that I don’t know it. That’s fine. Because I do know about it. But what about the unknown unknowns? Just…

Generation Stereotyping. Are you Guilty?

The NYT had a great piece last week about our compulsion to label generations  — and us ad peeps are particularly guilty of what amounts to societal blindness. Sure, it can be helpful to make broad sweeping statements about our targets, certainly when it comes to selling in a strategy and or creative, but we can occasionally get lost in a generation and…

A Visual Study Guide to Cognitive Biases

Do you know your brain doesn’t know what it is doing most of the time? Well, of course not, because we’re talking about your brain, so how could you “know” this? This visual study guide by the Royal Society of Account Planning is very cool. We all have psychological tendencies that cause the human brain to draw incorrect conclusions.…

Death by PowerPoint. Killing Good Ideas

Tufte has warned us for years, but now the NYT is getting into the game. PowerPoint kills– good ideas. I personally have sworn off bullet-points for a while now — been clean about two years. But bullet-point thinking continues to rule the ad industry. Yet many problems in the world are not bullet-izable. PowerPoint has ruined many a good…