Why We Like What We Like…

I’m looking forward to reading this new book by Yale Profesor Paul Bloom outlining a new understanding of pleasure, desire, and value. How Pleasure Works: The New Science of Why We Like What We Like, touches on everything from cannibalism to sexual fetishes. Seems we derive pleasure from a mixture of context, experience, physiology and biology. Not too surprising, but interesting to…

Generation Stereotyping. Are you Guilty?

The NYT had a great piece last week about our compulsion to label generations  — and us ad peeps are particularly guilty of what amounts to societal blindness. Sure, it can be helpful to make broad sweeping statements about our targets, certainly when it comes to selling in a strategy and or creative, but we can occasionally get lost in a generation and…

Darwin was Right…after all!

Sometimes we forget that we are still evolving as people. In the grand scheme of things, time passes so slow that no generation stays around to notice — until now.  Comparing the genomes of Tibetans and Han Chinese, the majority ethnic group in China, biologists have found that at least 30 genes have undergone evolutionary…

A Visual Study Guide to Cognitive Biases

Do you know your brain doesn’t know what it is doing most of the time? Well, of course not, because we’re talking about your brain, so how could you “know” this? This visual study guide by the Royal Society of Account Planning is very cool. We all have psychological tendencies that cause the human brain to draw incorrect conclusions.…

What do you Want to do Before you Die?

I love this amazing art-meets-anthropology project Before I Die I Want to… – just amazing. It uses Polaroid photos to capture people’s responses to the question. It is fascinating, but also is a curious study of mortality, values and motivation. The hospice polaroids are quite memorable…

2010: A Cultural Space Odyssey

For those who aren’t following Japanese Astronaut Astro_Soichi on Twitter, then you’re missing out on an epic cultural narrative. We often get to our best thinking by perceptual re-organization and what better way to open these doors of perception than to look at our lives from space?