An App to Replace Drs? It Could be…

MIT Media Lab researchers have developed a mobile-phone application that, coupled with a small plastic device held over the screen, can determine users’ eyeglass prescriptions. Now, that’s a useful app. Seems we are moving away from the world of pointless but fun apps to a utilitarian approach. Called NETRA or near-eye tool for refractive assessment, the system…

Did Avatar avoid the Uncanny Valley?

With all of these 3D movies bombarding us, it’s no wonder that animated humans are starting to freak us out a bit. It’s well known that when robots and other facsimiles of humans look and act almost like actual humans, it causes a response of revulsion among human observers. Called the Uncanny Valley, the “valley”…

Culture influencing natural selection…

Maybe Darwin was right afterall? Or, at least says the NY Times. Apparently “culture was thought to have blunted the rate of human evolution,” but now it is seen in an opposite light. As a cultural strategist, this is apparent to me in  everyday life. You didn’t have to sail on the Beagle to know…

The Optics of Deer Vision

I’ve always noticed that the New York Times has some crazy articles listed under “most emailed.” Well, turns out people love emailing articles about things like the Optics of Deer Vision and Outer Space…I guess it makes them feel smarter.