Placebo Buttons and Why you wish your Finger was that Powerful (Or how I learned to stop worrying and love placebos)

Take the most articulate, well-educated, tech-savvy person and step into an elevator with them and within seconds, right in front of you, in the midst of a philosophically challenging conversation, they devolve into a primal, illogical mess of human as they furiously push the door-close button — harder and harder and harder until, alas, it closes. I always…

Face the Rear! Elevator Group Think

James Surowiecki loves talking about the aggregation of information in groups, resulting in decisions that, he argues, are often better than could have been made by any single member of the group. But most recently, I’ve been intrigued with Elevator Group Think and the psychology of conformity. This is all too relevant for Strategists, because we spend much of our time…