Collaborative Filtering and why people who swat flies have a thing for USA Today…

Did you know People who believe in alien abductions are more likely than nonbelievers to drink Pepsi? A cool new website is tackling one of the most lucrative online untapped resources with collaborative filtering. The smartest engineers at the most innovative companies — Amazon.com, Pandora, Netflix, Google — have spent years trying to perfect algorithms that will suggest…

Digital Collectivism. Are you In?

Seems we all want to share in something — especially if it helps us save money these days. Enter Digital Collectivism. Who said digital is tearing us apart and making us less social? It’s quite the opposite in this case, as online interactions and connections are inspiring in-person interactions. This is a hybrid of pragmatism and altruism.…

This is for your clients…

How many times have we tried to explain to our clients the Brand Exposure, SEO and Affinity implications when it comes to social media? Countless. Well, here is a Social Media for Dummies cheat sheet. I don’t recommend you take this as the Bible, but it is a nice summary for those who don’t work…

Geotagging the World – and What we Can Learn

Check out this cool visualization of how cities are photographed by Eric Fischer. The idea is to see how people’s experiences are documented and how locals and tourists see the same things through a different cultural lens. Blue points on the map are pictures taken by locals (people who have taken pictures in this city dated…