Pixar and the Secret to a good Narrative

Nothing can match a good story. I don’t care how bad your results, how shaky your insights or how thin your findings. Spin a tale, capture the attention of those people around you and you will be fine. Don’t worry about being a presenter — be a good storyteller. Take everyone on a journey. So…

Once Upon a Time in Storytelling: Buzzwords

Once, there was a buzzword — in fact, there were many buzz words. Ad agencies love buzzwords, because clients love buzzwords. “Participation,” ‘Tipping Point”, “Behavioural Economics,” “Gameification” and, as of late, ”Pintrest.” I just came across “Transmedia.” Developed by Henry Jenkins, “Transmedia” is the idea that story-telling has changed as media has developed. I kind of like this thought.…

Restoring Order from Chaos

I hate sudoku — and sitting next to people on airplanes doing sudoku (or is it “playing”?). Regardless, scientists love using puzzles to study what they call insight thinking, the leaps of understanding that seem to come out of nowhere. And this interests me. There’s a cool piece in the NYT that discusses the appeal of puzzle…

A Visual Study Guide to Cognitive Biases

Do you know your brain doesn’t know what it is doing most of the time? Well, of course not, because we’re talking about your brain, so how could you “know” this? This visual study guide by the Royal Society of Account Planning is very cool. We all have psychological tendencies that cause the human brain to draw incorrect conclusions.…