Placebo Buttons and Why you wish your Finger was that Powerful (Or how I learned to stop worrying and love placebos)

Take the most articulate, well-educated, tech-savvy person and step into an elevator with them and within seconds, right in front of you, in the midst of a philosophically challenging conversation, they devolve into a primal, illogical mess of human as they furiously push the door-close button — harder and harder and harder until, alas, it closes. I always…

How 2 Chainz Knows it’s your Birthday

I just learned about the Birthday Paradox and it blew my mind. If you meet someone randomly and ask him what his birthday is, the chance of the two of you having the same birthday is only 1/365 (0.27%). In other words, the probability of any two individuals having the same birthday is extremely low.…

Thanksgiving is coming

Someone reminded me of a story today. A man climbed to the roof of a skyscraper and jumped off the building. Every time he passed a window he shouted to his coworkers: “so far, so good!” And sometimes I feel like we act that way at ad agencies. Just complete denial. Blind to what’s to…