Thanksgiving is coming

Someone reminded me of a story today. A man climbed to the roof of a skyscraper and jumped off the building. Every time he passed a window he shouted to his coworkers: “so far, so good!” And sometimes I feel like we act that way at ad agencies. Just complete denial. Blind to what’s to…

Pixar and the Secret to a good Narrative

Nothing can match a good story. I don’t care how bad your results, how shaky your insights or how thin your findings. Spin a tale, capture the attention of those people around you and you will be fine. Don’t worry about being a presenter — be a good storyteller. Take everyone on a journey. So…