Once Upon a Time in Storytelling: Buzzwords

Once, there was a buzzword — in fact, there were many buzz words. Ad agencies love buzzwords, because clients love buzzwords. “Participation,” ‘Tipping Point”, “Behavioural Economics,” “Gameification” and, as of late, ”Pintrest.” I just came across “Transmedia.” Developed by Henry Jenkins, “Transmedia” is the idea that story-telling has changed as media has developed. I kind of like this thought.…

Semiology: No Charcoal in your Hotel Room

Traveling globally so much I can’t help but become a student of semiotics. I find it fascinating to see how typical information is communicated differently in unique regions.  Semiotics, which is a general philosophical theory of signs and symbols dealing especially with their function in both artificially constructed and natural languages, is very cool and a great…