Rebel without a Causation

Our culture looks down upon skeptics, but it’s important to be selectively skeptical — especially in the advertising realm. Take nothing for granted and make no assumptions. Thats what I tell my team. Which always bring me back to Scottish Philosopher David Hume, who separated himself from rationalists like Descartes by insisting that desire rather than reason governs human behavior. And as I sit…

Restoring Order from Chaos

I hate sudoku — and sitting next to people on airplanes doing sudoku (or is it “playing”?). Regardless, scientists love using puzzles to study what they call insight thinking, the leaps of understanding that seem to come out of nowhere. And this interests me. There’s a cool piece in the NYT that discusses the appeal of puzzle…