Pixar and the Secret to a good Narrative

Nothing can match a good story. I don’t care how bad your results, how shaky your insights or how thin your findings. Spin a tale, capture the attention of those people around you and you will be fine. Don’t worry about being a presenter — be a good storyteller. Take everyone on a journey. So…

Once Upon a Time in Storytelling: Buzzwords

Once, there was a buzzword — in fact, there were many buzz words. Ad agencies love buzzwords, because clients love buzzwords. “Participation,” ‘Tipping Point”, “Behavioural Economics,” “Gameification” and, as of late, ”Pintrest.” I just came across “Transmedia.” Developed by Henry Jenkins, “Transmedia” is the idea that story-telling has changed as media has developed. I kind of like this thought.…

Design Through Narrative…

Brands have a hard enough time getting good stories into their work, but using narrative to inspire architectural design? Now that’s cool. The Protocol Architechture group uses the power of fiction to generate architectural design ideas. The NY-based group creates outlandish documents from non-existent worlds and narratives that will eventually form the basis of their practice. They describe their work…