The Zen Nippon Chick Sexing School for Brand Planning

Who knew strategic planning had so much in common with looking up the anal cavities of baby chicks? I’ve been reading Moonwalking With Einstein, by Joshua Foer (he of the famous brother) and while much of the book deals with our working memory and why we do, or do not, remember certain things, there is a partuclar section on how…

Light Pollution and Strategic Thinking: Look Up

Watching Princeton Astrophysicist Lucianne Walkowicz‘s talk at TEDxPhoenix titled ‘Look up for a Change,’ it became increasingly clear to me that my obsession with Light Pollution has many similarities to my daily role as a strategic planner. First off Light Pollution, excessive or obtrusive artificial light decreasing visibility at night, blinds us from everything around us. It’s counterintuitive to what light…

Altering Reality through Observation

Heard an interesting chat with UC Psychologist Jonathan Schooler on NPR where he discussed how the way we observe our surroundings might actually alter those surroundings.  Very intriguing for Strategists, as we are always observing — be it in focus groups, in-homes or just out on the streets. So does active observation actually change the nature of…

Restoring Order from Chaos

I hate sudoku — and sitting next to people on airplanes doing sudoku (or is it “playing”?). Regardless, scientists love using puzzles to study what they call insight thinking, the leaps of understanding that seem to come out of nowhere. And this interests me. There’s a cool piece in the NYT that discusses the appeal of puzzle…

What’s in the Fridge? Insights?

“True wit is nature to advantage dress’d, What oft was thought but ne’er so well express’d.” …Or so said Alexander Pope. This is why I sometimes spend days looking in people’s medicine cabinets and refrigerators. We value insight so much in advertising — as we should — but it’s not so much about seeing what’s there,…