The Zen Nippon Chick Sexing School for Brand Planning

Who knew strategic planning had so much in common with looking up the anal cavities of baby chicks? I’ve been reading Moonwalking With Einstein, by Joshua Foer (he of the famous brother) and while much of the book deals with our working memory and why we do, or do not, remember certain things, there is a partuclar section on how…

Climatological Megastructures and Cultural Architecture

Until now we have been designing buildings to match our climates, but it seems we are now on the verge of designing climates to match our buildings. Take a look at Qatar, which has proposed designing a man made cloud to help keep soccer players cooler while playing in the upcoming World Cup. The “cloud,” filled with helium and built of…

Lemon Juice, Invisibility and Cognitive Distortion

Does rubbing your face with lemon juice make you invisible to video cameras?  It’s the Anosognosic Dilemma. How can we ever know something is wrong if we don’t know what that something is? If I don’t know. And I know that I don’t know it. That’s fine. Because I do know about it. But what about the unknown unknowns? Just…

Design Through Narrative…

Brands have a hard enough time getting good stories into their work, but using narrative to inspire architectural design? Now that’s cool. The Protocol Architechture group uses the power of fiction to generate architectural design ideas. The NY-based group creates outlandish documents from non-existent worlds and narratives that will eventually form the basis of their practice. They describe their work…

Digital vs Traditional — Enough Already!

Love this Edward Boches post on the battle between traditional and digital and what gets lost in the process. Boches says: “My suggestion is that if digital agencies and traditional agencies continue fighting over the idea versus the platform they’re wasting words and energy.” Amen, brotha! With all of our testing we supposedly “know” if…