This is for your clients…

How many times have we tried to explain to our clients the Brand Exposure, SEO and Affinity implications when it comes to social media? Countless. Well, here is a Social Media for Dummies cheat sheet. I don’t recommend you take this as the Bible, but it is a nice summary for those who don’t work in this space each and everyday…

It's like a menu for a buffet...

Beware the Socialnistas – Community Vs Audience – Consumers as Judas

The difference between a community and audience is what direction you face your soapbox. There’s a huge difference, one will fall on their swords for you; others will watch you fall. And this week the Socialnistas have been watching Nestle fall — and fall hard. Brands have to be careful these days playing in the social sphere. A small issue can quickly become a brand-altering disaster for years to come. Guerilla social media attacks –  social media users looking for a way to “make a difference” – are on the rise. Nestle hit a social media landmine this week with its association with a company that supplies palm oil to the Swiss chocolate giant. Protesters have posted a negative video on YouTube, deluged Nestlé’s Facebook page and peppered Twitter with claims that Nestlé is contributing to destruction of Indonesia’s rain forest. Brands Beware. Judas is behind you…

Kit Kats Kill...I guess?

Social media: The Horror. The Horror

It’s been called “the Holy Grail of all Internet fun.” Just when you think you’ve seen the worst and most vile social media has to offer, here comes Chat Roulette. The site activates your webcam automatically; when you click “start” you’re suddenly staring at another human on your screen and they’re staring back at you, at which point you can either choose to chat (via text or voice) or just click “next,” instantly calling up someone else…and about half the people on this don’t wear pants.

Enter the Rabit Hole of social media...

Some great Social Media Presentations

You got to love SlideShare. Some of the best Social Media presentations of 2009 — not including mine…

The 7 Somewhat United States of Facebook

This is great work by Peter Warden, a former Apple engineer. He started scraping public profiles and photos from hundreds of millions of Facebook accounts about a year ago, and now has data collected from more than 200 million around the world. Seems Facebook users in the U.S. can be roughly segmented into seven regions, which he named facetiously:

• Stayathomia: This belt’s defining feature is how near most people are to their friends, implying they don’t move far.
• Dixie: Like Stayathomia, Dixie towns tend to have links mostly to other nearby cities rather than spanning the country.
• Greater Texas: Unlike Stayathomia, there’s a definite central city to this cluster, otherwise most towns just connect to their immediate neighbors.
• Mormonia: The only region that’s completely surrounded by another cluster, Mormonia mostly consists of Utah towns that are highly connected to each other, with an offshoot in Eastern Idaho.
• Nomadic West: The defining feature of this area is how likely even small towns are to be strongly connected to distant cities; it looks like the inhabitants have done a lot of moving around the county.
• Socalistan: LA is definitely the center of gravity for this cluster. Almost everywhere in California and Nevada has links to both LA and SF, but LA is usually first.
• Pacifica: Tightly connected to each other, it doesn’t look like Washingtonians are big travelers compared to the rest of the West, even though a lot of them claim to need a vacation

The US of Facebook