Digital vs Traditional — Enough Already!

Love this Edward Boches post on the battle between traditional and digital and what gets lost in the process. Boches says: “My suggestion is that if digital agencies and traditional agencies continue fighting over the idea versus the platform they’re wasting words and energy.” Amen, brotha! With all of our testing we supposedly “know” if stuff works these days, but the real question is do we know whether it all works together?

Harmony

This is for your clients…

How many times have we tried to explain to our clients the Brand Exposure, SEO and Affinity implications when it comes to social media? Countless. Well, here is a Social Media for Dummies cheat sheet. I don’t recommend you take this as the Bible, but it is a nice summary for those who don’t work in this space each and everyday…

It's like a menu for a buffet...

Beware the Socialnistas – Community Vs Audience – Consumers as Judas

The difference between a community and audience is what direction you face your soapbox. There’s a huge difference, one will fall on their swords for you; others will watch you fall. And this week the Socialnistas have been watching Nestle fall — and fall hard. Brands have to be careful these days playing in the social sphere. A small issue can quickly become a brand-altering disaster for years to come. Guerilla social media attacks –  social media users looking for a way to “make a difference” – are on the rise. Nestle hit a social media landmine this week with its association with a company that supplies palm oil to the Swiss chocolate giant. Protesters have posted a negative video on YouTube, deluged Nestlé’s Facebook page and peppered Twitter with claims that Nestlé is contributing to destruction of Indonesia’s rain forest. Brands Beware. Judas is behind you…

Kit Kats Kill...I guess?

Reality Cannot be Copyrighted, right?

What does digital humanism mean to you? This is a nice piece in the NYT about content, creativity and the Internet. It explores how digital media are reshaping our political and social landscape, molding art and entertainment, even affecting the methodology of scholarship and research. All of us content creators should be aware…

Is this the end of Authorship?

Design and what it means for our future…

A nice looong talk on Design and the potential cultural impact. Love the concept of Divergence vs. Convergence and the advantage of pocket-sized items which ultimate lead to convergence by default….

Diverngence meets convergence...

The Human-Flesh Search Engine. Sherlock Holmes meets The Long Tail

Cyberposses are taking over in China — and the rest of the world. So accustomed to having Google at our fingertips, people are now sourcing one-another, like a digital network, to find people and solve problems. Human-flesh search engines — renrou sousuo yinqing — have become a Chinese phenomenon: they are a form of online vigilante justice in which Internet users hunt down and punish people who have attracted their wrath. It’s ultimately crowd-sourced detective work, pursued online — with offline results. Sherlock Holmes meets The Long Tail. There is increasingly nowhere to hide in this Flat World.

You can run, but you can't hide...

Social media: The Horror. The Horror

It’s been called “the Holy Grail of all Internet fun.” Just when you think you’ve seen the worst and most vile social media has to offer, here comes Chat Roulette. The site activates your webcam automatically; when you click “start” you’re suddenly staring at another human on your screen and they’re staring back at you, at which point you can either choose to chat (via text or voice) or just click “next,” instantly calling up someone else…and about half the people on this don’t wear pants.

Enter the Rabit Hole of social media...

Some great Social Media Presentations

You got to love SlideShare. Some of the best Social Media presentations of 2009 — not including mine…

Social Media Gone Bad…

Twitter is your friend, but understand the impact. And expect the unexpected…

Hmm..those three? They do look sketchy...